Campeón Gaming has announced a new partnership with Bet on Alfa, one of Cyprus’ established sports betting operators, marking the technology provider’s first B2B partnership in the Cypriot market.
Under the partnership, Campeón Gaming will provide the technology platform powering Bet on Alfa’s online operations, establishing the technological foundation for the continued development and growth of its digital offering.
The partnership brings together two companies with distinct but complementary expertise: Bet on Alfa’s longstanding knowledge of the Cypriot market and sports betting sector, combined with Campeón Gaming’s technology infrastructure and experience in developing and supporting online gaming platforms.
Founded in Nicosia in 2009 and operational since 2010, Bet on Alfa has established a strong presence in the Cypriot sports betting market. Today, the company employs more than 150 people and operates a network of 65 retail locations across Cyprus, alongside its online sports betting operations, which launched in 2017. Bet on Alfa holds both Class A and Class B licenses from the National Betting Authority of Cyprus, covering land-based and online sports betting.
For Campeón Gaming, the partnership represents an important milestone in the evolution of its B2B strategy, marking its entry into Cyprus as the technology partner of a licensed online betting operator. It also reinforces the company’s strategic focus on building partnerships with operators seeking flexible and reliable technology solutions tailored to the specific requirements of regulated markets.
Marinos Shiapanis, CEO & Co-Founder of Campeón Gaming, stated:
“Our partnership with Bet on Alfa is particularly significant for us, as it represents Campeón Gaming’s first B2B partnership in Cyprus and another important step in our expansion across regulated markets. Bet on Alfa brings extensive knowledge of the local market and a longstanding presence in the industry, and we are delighted that Campeón Gaming’s technology platform will support the next stage of its online operations. For us, every new partnership begins with understanding the real needs of the operator and building a technology foundation that can support its long-term growth with consistency and flexibility.”
Nikos Chamatsos, Chief Financial Officer of Bet on Alfa, stated:
“We are very pleased to officially begin this new chapter for Bet on Alfa together with Campeón Gaming. The successful completion of our platform migration represents an important milestone in the continued development of our digital business. This transition provides us with a strong technology foundation, greater flexibility and the capabilities required to further enhance the experience we offer our customers and support our future growth. We look forward to building a strong and long-term partnership with Campeón Gaming and to continuing the development of our digital proposition in the Cyprus market.”
The new partnership further strengthens Campeón Gaming’s B2B footprint as the company continues to expand its network of partnerships and provide its technology platform to operators across different markets and regulatory environments.
Founded in 2009, Bet on Alfa employs more than 150 people and operates 65 retail locations across Cyprus, alongside its online sports betting business
