Sports Betting – Page 99 | Global Gaming Insider

Marketing Partnerships + 2 more

Why is Kendall Jenner featuring in a Fanatics advert?

Fanatics Sportsbook has unveiled its debut Big Game advertisement, but why is Kendall Jenner the star of the show?

3 min read • Jan 27 • By Jack Found

A man watching a football match with a high-tech screen overlay

Casino eSports + 5 more

Is there room for innovation in sports betting anymore?

Sports betting has changed very little over the last two thousand years, but online platforms offer new possibilities for gameplay and player interaction. Betting has the opportunity to evolve, but will it take it?

5 min read • Jan 27 • By Megan Elswyth

Online Partnerships + 1 more

PlayBet becomes CSA Football Club’s main sponsor

The 2026 season sponsorship includes branding across kits and institutional marketing activities.

3 min read • Jan 27 • By Layla Victoria

Conferences & Exhibitions iGaming + 2 more

First Booth, Strong Impact: How INSTASOFT iGaming Platform Made Its Debut on the Global Stage

Instasoft reflects on its appearance at ICE Barcelona 2026.

3 min read • Jan 27 • By Rory Calland

Land Based Partnerships + 1 more

Circa Sports replaces Underdog as official partner of Kansas City Royals

The MLB franchise originally agreed to collaborate with Underdog in late 2025, but the operator chose to exit Missouri prior to the state’s sports betting market going live on December 1.

3 min read • Jan 26 • By Kirk Geller

Online Partnerships + 2 more

Polymarket becomes official partner of MLS

The operator reached a new agreement with Soccer United Marketing and will serve as the exclusive prediction markets partner of MLS, the league’s All-Star Game and the MLS Cup.

3 min read • Jan 26 • By Kirk Geller

Legal & Regulatory Land Based + 2 more

What Betfred and Bally’s Evoke interest means for the market

Following the confirmation of Evoke’s major strategic review, Global Gaming Insider evaluates the potential market implications of Betfred and Bally’s interest in the operator’s assets.

5 min read • Jan 26 • By Will Underwood

Legal & Regulatory Financial + 2 more

House Committee rejects legislation to restore gambling loss deductions

Nevada Representative Dina Titus requested her Fair Bet Act be included in the Consolidated Appropriations Act, which passed through the House of Representatives on January 22.

3 min read • Jan 26 • By Kirk Geller

Legal & Regulatory Online + 2 more

Kalshi seeks stay to keep sports event contracts live in Massachusetts

Prediction markets operator files emergency motion as court weighs state authority against federal commodities regulation.

3 min read • Jan 26 • By Shaan Khan

Responsible Gambling Legal & Regulatory + 1 more

UFC cancels fight at UFC 324 following suspicious betting alert

The UFC cancelled a lightweight bout between Alexander Hernandez and Michael Johnson hours before UFC 324 at the T-Mobile Arena in Las Vegas on Saturday, following warnings of unusual betting activity.

3 min read • Jan 26 • By Jack Found