A renewed agreement between the pair will see Sportradar improve the underlying technology powering Betfred’s 1,300-shop retail empire.
TRUEiGTECH shares insights on affiliate-driven growth and the role of Online Casino Affiliate Management Software in scalable iGaming acquisition.
London’s Empire Casino debuts its sparkling new game lounge installed in partnership with Aristocrat Gaming.
The National Lottery, operated by Allwyn UK, contributed £410.8m ($562.8m) to good causes between October and December 2025.
The hire follows a recent run of digital and platform-led activity by the lottery supplier, including new iLottery roll-outs and wider data-driven product deployments.
Talbot joins the team as Midnite ramps up expansion efforts and plans new international market launches this year.
The initiative includes measures to control betting shop proliferation and protect community facilities like pubs.
The agreement gives operators access to more than 200 casino and lottery titles through a single aggregation platform, expanding 7777 Gaming’s reach across regulated markets worldwide.
As the licensed industry continues to shrink its marketing spend, the BGC is concerned that this will create opportunities for black market casinos to reach customers.
The Betfred family contributed £400.1m, superseding the Coates family, who drop to fifth.