Global Gaming Insider unpicks the symbiotic relationship of sports and betting through the sponsorship lens – exploring the pitfalls, past, present and future of advertising and sponsorship in sports betting.
The prediction market is looking into hundreds of accounts created just before polls closed.
The US betting picks site draws a reported 1.4 million monthly visits, with the transaction price undisclosed.
The two parties also plan to further expand their collaboration to include an enhanced development pipeline and linked loyalty programs between their respective portfolios.
While the Tar Hell State’s sports betting revenue for September decreased year-over-year, handle during the monthly period rose 5.7% to just over $691.3m.
Fixed-odds wagering on horseracing will be made available through operators who currently maintain licensing in Michigan and fall under the same consumer protections as sports betting.
Slot machine revenue across the state totaled $65.4m during the monthly period and rose 12%, while table games in Ohio accounted for $22.3m of September revenue and increased 14.7%.
During this year's US midterm election cycle, corporate donations reached a record of $648m, with crypto, AI and online betting companies accounting for $344m.
Along with the decrease in total sports betting revenue for Virginia operators, the state’s wagering handle fell 1% year-over-year during September to $729.6m.
The collaboration anoints Philadelphia as the first NBA franchise to partner with a prediction market operator, set to feature new content, experiences and integrations for 76ers fans.