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The Shortlist for the 2027 Global Gaming Awards Europe, Middle East & Africa has been decided, bringing the industry one step closer to the awards’ 10th European edition.
Thomas Thornton, Chief Marketing Officer at Linebet Partners, speaks to Global Gaming Insider about World Cup conversion in Africa, expansion across developing markets and the importance of natural conversation.
GiG Software is returning to B2C with its planned acquisition of 888Africa, betting on Africa’s growth potential despite the region’s regulatory uncertainty.
The proposed €16.4m acquisition would give GiG an 80% stake in an African operator generating an annualised NGR run rate of around $50m.
Linebet launched fan zones across Benin, Ghana, Congo and Zambia during the 2026 World Cup to turn live match screenings into an offline-to-online user acquisition channel.
Axom's 'decisioning layer' technology is set to be formally integrated following a three-month trial period.
The Global Gaming Awards Europe, Middle East & Africa will celebrate their landmark 10th edition at ICE Barcelona in January 2027.
BetConstruct AI has launched The Purest Sportsbook, offering discounts and fee waivers for operators.
Long-term value matters more than short-term spikes: Affiliates that focus only on emotional moments risk attracting low-retention users, while those building lasting audiences create more sustainable growth.
Anti-doping sample collection increased to 2,225 during the quarter, while lower-level men’s events accounted for seven of the 10 betting alerts received.
