What can you tell us about your new TopBet Romanian sportsbook and what it looks to offer players in the region?
First of all, we are very happy to bring TopBet.ro to Romania. Our goal was originally to create a sportsbook that will be easy to use, fun for the players and - of course - fully localised. Our players In Romania can now find a wide range of sports-related betting options and a smooth design that makes finding all the events very simple. We wanted our players there to feel as though TopBet is made especially for them and especially for the Romanian market. To help achieve this, we have also developed a local customer service initiative which is very important as well, alongside providing all the local payment options for customers local to Romania.
How would you describe the Romanian sports betting landscape and what kind of localisation strategies went into the development of your TopBet sportsbook?
Romanians are very passionate about sports, especially football and tennis - but also motorsports. Overall, it's a very lively market full of players that are highly attuned to what they like. They know what they want and this made it easy for our team from the start, as they worked with local experts to understand exactly what the Romanian players expect. We didn't just translate the site; we actually adapted it for local tastes. From the language and the promotions to the customer service, and even also how the odds are displayed - everything was made to fit the needs of the Romanian player.
What kind of motorsport features, specifically, can players expect to find on the platform?
Motorsports is going to be a big part of the site and its offerings. The fans and the players will find betting on a diverse and tailored range of popular motorsport racing events. We also have live race tracking and detailed stats so players can follow the action as it happens in life. Our overall goal was to make motor sports betting more exciting and interactive than any other platform.
We wanted our players there to feel as though TopBet is made especially for them and especially for the Romanian market
How have your previous recent sportsbook launches - such as ToonieBet in Ontario - helped influence your strategy for this latest release?
Every new market that we are launching teaches us something new. When we launched ToonieBet in Ontario, we learned how important it is to actually listen to local players and build products that will fit their needs. From a product perspective, this is absolutely crucial. This time around, for TopBet.ro, we have utilised those lessons to make sure everything from a design perspective - and from a customer service perspective - feels right for all the Romanian players. We focused on simplicity, trust, and, of course, the best user experience.
If you could pinpoint one factor that sets TopBet.ro apart from other EU sportsbooks, what would it be?
It's a straightforward answer. Our focus is centered solely around the player's experience. We always ask ourselves: Is this easy? Is it fun? Does it feel safe? This is exactly what drives us at Soft2Bet. We want players to enjoy every moment on the site, from placing a bet to following a match. It's all about giving them a smooth, honest and enjoyable player experience.
What can you tell us about your European strategy overall in 2026?
Our focus for 2026 is to keep improving on our existing products. We want to give an even better experience for our users. We are refining all the products that we have. Creating new iterations to make improvements on the success that we have already built. We're working on new features and new technology to make betting with Soft2Bet safer and more personal and our key focus always remains on doing these things in the right way. We want to grow responsibly and make sure that our platforms always meet high responsibility standards, as trust from the players' perspective will always be our key priority.
In July, Soft2Bet's Romanian-facing Don.ro became the main sponsor of Liga 1 football club CFR 1907 Cluj
