EvenBet Gaming has announced the launch of its turnkey casino platform and game aggregator, marking its expansion beyond the poker sector.
Indeed, with two decades worth of poker industry experience, the company now seeks to unify its poker software and casino solutions under the blanket of one singular framework via a new turnkey casino platform and game aggregator.
This latest announcement represents a major diversification effort, inherently centred around the golden chalice of friction reduction.
How hard can it be?
As part of a broader ecosystem from EvenBet, the supplier’s game aggregator will now provide 15,000 gaming titles from 230 providers, KYC tools, payment infrastructure, CPA service integrations and a promotions and bonus toolkit.
At the heart of the idea is a ‘one-stop-shop' experience which looks to get operators up and running with a fully operational online casino platform quite literally as fast as is humanly possible.
If that sounds familiar, that’s because it is designed to – and because there are plenty of industry actors undertaking this exact endeavour. EvenBet is certainly well placed thanks to its long-standing industry experience and expertise – with a backup of an established poker framework and suite of online gaming options geared for new market entrants and established players.
Speaking on this launch, company CEO Dmitry Starostenkov expressed excitement, saying: “The integration of our Turnkey Casino Platform and Game Aggregator into the EvenBet ecosystem represents a natural evolution of our offering.
“The modular platform has been engineered to remove the complexities typically associated with launching a casino, while also providing a clear pathway to a full-scale poker product. By leveraging two decades of industry experience and deep technical expertise.
We are well equipped to support operators at every stage of their journey, from initial launch to global scale
Friction: The great unifier
Those who have been in the industry for some time will concur that the only way to keep up with the astronomical speed of evolution is to take a deep breath and ride the wave of innovation. Those who take too long to commit to the swell simply get left behind.
This, in a nutshell, is one of the primary drivers behind a flood of friction reduction integrations, exactly like EvenBet’s latest product offering. Operators looking to enter a new market, launch in a new vertical or debut a new platform become incredibly busy trying to localise for the landscape, gather enormous amounts of player data, fine-tune personalisation techniques, generate an operationally sound roadmap and everything in-between. Indeed, within this context, the quicker they can reduce the operational friction of getting their offerings live, the more time they have to focus on the campaign.
Friction, however, goes beyond the operator’s needs. Ensuring seamlessly integrated products with a frictionless player journey is perhaps the most important factor of the conversation.
The first industry sector that springs to mind when considering this is invariably payments, as to players the ease of deposits and withdrawals is indescribably paramount. Any sense of latency, lag or delay and the player will turn elsewhere – and this is applicable across promotional bets, bonuses and more.
From the card to the casino
Equally important as a frictionless payment infrastructure to an operator is understanding your players. EvenBet’s new ecosystem, indeed, comes equipped with a range of KYC (Know Your Customer) tools. The question is, how well can a previously specialised poker company understand the needs of every player in the casino?
While the landscape may all look relatively similar to the untrained eye, there is little to no comparison between the patient, calculated thrill of poker and the instant gratification endorphin hit of a virtual roulette table or slot machine. And bridging that gap effectively is no mean feat.
EvenBet has undertaken the strategy of ensuring its aggregator offers a range of hybrid games, to help blend the versatile experiences of any good casino floor. Now, the company is looking to take a leap into the relative unknown. But will poker prove to be the perfect starting point, or an anchor that weighs the supplier down to its chosen vertical?
This latest development also comes following the expansion of EvenBet’s poker offerings in March this year
