Key Points
Open a modern sportsbook app on a Tuesday night and try to count all the ways you could spend money on a single mid-table football fixture. You'll likely give up somewhere past two hundred. Corners in the first 15 minutes. Throw-ins before half-time. Cards, carries, crosses, next goalscorer, both-halves-both-teams-to-score…
A decade ago, the same match might have carried 30 markets, maybe 50 if the trader was feeling ambitious. Today, some major matches carry upwards of 1,500.
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