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The crypto gambling operator said the appointment is tied to its push into more regulated markets.
Bragg is hoping to turn things around with new jurisdictions and fresh strategies in 2026.
The agreement will see SCCG support Coinspaid’s commercial expansion across selected gaming markets, with a focus on licensed operators, platforms and technology providers.
North America Interactive revenue rose 55.4% year-on-year as iGaming and sports wagering activity increased across the operator’s digital segment.
The affiliate says it is adding localized tools, soccer-focused channels and regional publishing capacity as operators prepare for higher betting and media demand around the tournament.
Expanse Studios entered into a content deployment partnership with Stake, enabling the studio’s portfolio of casino games to be distributed across the operator’s platforms.
Promotion links sportsbook wagers to the outcome of a single-shot attempt on the tournament’s 17th hole island green.
Initial Incentive Studios titles have already gone live on the Bally’s Intralot platform, with further releases scheduled throughout 2026.
The deal marks the first private equity control investment in a major North American regulated gaming testing laboratory following approvals across multiple jurisdictions.
The platform moves betting, lotteries and casinos into ‘Prohibited Industries’ category for paid collaborations.
