Incentive Games has partnered with Bally’s Intralot to supply a suite of real-money games across the operator’s brands and player base.
The rollout is being delivered through Incentive Studios, the supplier’s real-money gaming division. Under the agreement, Bally’s Intralot will integrate titles from the portfolio into its platform, with the first releases having already launched earlier this year and further titles expected to follow during 2026.
Incentive Games said the partnership forms part of its ongoing expansion strategy across regulated jurisdictions. The supplier has secured recent licence approvals in the UK, Ontario and Michigan as it continues to extend distribution of its real-money content internationally.
Incentive Games CCO, Ahmed Baker, said: “Our real-money portfolio is designed to deliver both entertainment and strong commercial performance.”
Baker added: “Partnering with Bally’s Intralot gives us the opportunity to showcase our unique approach on a global stage.”
Bally’s Intralot Director of Product Operations, Dezso Pazmany, said: “I’m thrilled for our launch with Incentive Studios.”
Pazmany added: “It’s amazing to be able to deliver fresh and engaging experiences to our players.”
The companies said the collaboration combines Incentive Studios’ real-money content with Bally’s Intralot’s platform distribution. Neither party disclosed specific financial terms or the full list of titles included in the initial rollout.
The agreement follows Incentive Games’ broader real-money distribution strategy, including its expanded global partnership with bet365 covering multiple regulated jurisdictions and planned launches across US states from 2026.
Incentive Studios operates as Incentive Games’ dedicated real-money division alongside its social and promotional gaming products
