Customer Loyalty Program of the Year 2025
We present to you the 2025 Shortlist for the Customer Loyalty Program of the Year award, sponsored by Interblock.
Fanatics Betting & Gaming - FanCash - Leveraging exclusive partnerships with some of the world’s most prestigious sports leagues, Fanatics expanded FanCash - “the currency of sport” - into its gambling vertical, creating a unique link between merchandise, collectibles, trading cards, and sportsbook/iGaming offerings. Fanatics Sportsbook customers can earn up to 10% FanCash on every bet, win or lose, with higher odds delivering bigger rewards that can be redeemed for team merchandise, collectibles, bonus bets, and more. This versatility has made FanCash a core reason players choose Fanatics over competitors, with 75% of customers using FanCash monthly and up to 10% redeemed each month across Fanatics.com and the Fanatics app.
Rush Street Interactive - iRush Rewards - Last August, RSI unveiled its enhanced iRush Rewards Loyalty Program for BetRivers and PlaySugarHouse players. The revamped program introduced a tiered system, offering exclusive benefits such as complimentary cruises, luxury gifts, and vacation packages. Players can earn three types of points on every bet - Loyalty Points, Bonus Store Points, and Tier Points. Points are earned based on the type of casino game played. Additionally, sports bettors now earn points for SGPs based on the number of legs, rather than the single rate previously applied, giving SGP bettors even greater value when they bet with BetRivers.
MGM Resorts - MGM Rewards - This year, MGM Rewards surpassed 50 million members, cementing its position as one of the most successful loyalty programs in gaming and hospitality. Over the past year, MGM significantly enhanced the program with industry-leading benefits, including the introduction of Milestone Rewards to deliver valuable perks between tier levels, expanded Marriott Bonvoy tier matching benefits, and upgraded cruise perks through Royal Caribbean and Celebrity Cruises. Other new perks and features that members can enjoy include: Rollover Tier Credits, celebration credits, and the new MGM Rewards eGift Card for use across 20 iconic destinations.
DraftKings - Dynasty Rewards - Last October, DraftKings unveiled its enhanced Dynasty Rewards program, available to both DraftKings and Golden Nugget Online Casino players. The program allows players to earn Crowns and Tier Credits for every dollar spent, redeemable for DK Dollars, contest entries, luxury goods, and unforgettable experiences through the Dynasty Store. Its exclusive Elite Rewards gifting program and 2025 catalog offer top-tier rewards ranging from high-end merchandise to once-in-a-lifetime travel and hospitality experiences. With tier levels from Bronze to Onyx, Dynasty Rewards delivers unmatched personalization and value, reinforcing DraftKings’ commitment to offer players can’t-miss experiences across sports, entertainment and hospitality.
Caesars Entertainment - Caesars Rewards - With 60+ million members - the largest in gaming - Caesars Rewards continues to set the standard for customer loyalty offering. In July this year, it introduced the new Caesars Rewards® Prestige Visa in partnership with Bread Financial - a premium level credit card. From one-of-a-kind experiences and exceptional dining to accelerated status opportunities and VIP treatment, the new card delivers even greater value for loyal players. Cardmembers can now earn rewards on everyday purchases and unlock exclusive benefits across travel, entertainment, dining, and gaming - making every transaction a step closer to their next unforgettable Caesars experience.
Yaamava’ Resort & Casino at San Manuel - Club Serrano - Club Serrano unlocks exclusive access to play, stay and win at Yaamava’ Resort & Casino, Monarch Beach Golf Links in Southern California, and Palms Casino Resort in Las Vegas. Members enjoy special events, premier entertainment, high-stakes tournaments, early access to the newest slots, and over 1,500 annual promotions where they can win coveted prizes - including rare, collectible items like Action Comics #1, 60th anniversary edition of the 2025 Mustang GT, and custom and vintage luxury watches.
PENN Entertainment - PENN Play - PENN Play continues to lead the industry in loyalty innovation and member engagement. Available at 35+ destinations and online at ESPN BET and Hollywood Casino Online, PENN Play allows its 30M+ members to earn PENN Cash and tier points across gaming, sports betting, hotel stays, dining, and retail, redeemable for everything from dining and shopping to luxury travel. The program’s Owners Club tier offers elite perks including a complimentary seven-day Norwegian Cruise Line trip and luxury gifts. In 2024, PENN expanded its partnership with Ticketmaster, enabling PENN Play members to redeem rewards for tickets to concerts, sports events, and shows - creating even more ways for customers to find their fun with ease.
Hard Rock International - Unity - Hard Rock’s Unity is a one-of-a-kind, truly global rewards platform that connects the brand’s world-famous casinos, hotels, cafés and Rock Shops. Members can earn and redeem Unity Points toward free nights, dining experiences, great merchandise, and free play at over 200 Hard Rock locations worldwide. In early 2025, Hard Rock Bet was fully integrated into Unity, rewarding members for their play both online and on-property, while a new partnership with Royal Caribbean International and Celebrity Cruises brought rewards to travelers on land, at sea, and in ports of call. Late last year, the launch of the Unity™ by Hard Rock Mastercard enabled members in the US to accelerate the discovery of new experiences by earning and redeeming Unity Points at Hard Rock destinations worldwide. With personalized offers, exclusive events, and unmatched global reach, Unity delivers rock-star treatment for every member.
Mohegan - Momentum - Momentum by Mohegan stands out as a premier loyalty program, delivering personalized rewards and benefits across Mohegan’s world-class resorts in the US & Canada, as well as online at MoheganSunCasino.com. Members earn Momentum Dollars and Status Points through gaming, hotel stays, dining, shopping and entertainment, redeemable for everything from fine dining to show tickets. As members elevate their Status, Momentum Dollar Accelerators increase their Momentum Dollar earning rate. Over the past year, Mohegan continued to enhance Momentum with expanded partnerships and more tailored rewards, cementing its reputation as one of the most versatile loyalty programs in the industry.
Choctaw Casinos & Resorts - Rewards Club - Rewards Club has set a new standard for regional casino loyalty programs, offering guests an all-encompassing rewards experience across all Choctaw Casinos & Resorts. Revamped in 2023, the program allows members to earn points on gaming, dining, shopping, and other resort experiences, making it the first in the region to deliver such comprehensive earning opportunities. With the addition of a convenient player portal, members can easily access their account details, view offers, and even download tax documents. In 2025, the hugely popular “3 Months 3 Millionaires” promotion returned for its third year, giving three lucky Rewards Club members the life-changing chance to become millionaires.