Kaizen Gaming

iGamingOnline+ 2 more

Kaizen Gaming launches Betano Trivia across 20 markets

Kaizen Gaming has introduced Betano Trivia, a new live, AI-powered trivia experience developed entirely in-house and available to customers across its global markets.

1 min read • Jun 22 • By Jack Found

OnlineResults+ 1 more

Kaizen unveils exclusive World Cup betting data through Betano platform

The operator found that the majority of football fans typically place wagers on their home country, such as 79% of Betano users in Argentina having bet on the nation to repeat as victors.

2 min read • Jun 9 • By Kirk Geller

CSR

Romania: APCAO and Kaizen launch national paediatric oncology recovery guide

APCAO has launched Romania’s first multidisciplinary guide focused on the recovery of children with malignant haematological conditions, with support from the Kaizen Foundation.

1 min read • May 15 • By Marieta Lezaic

CasinoMarketing+ 3 more

Betano signs deal with Argentina ahead of World Cup

Betano aims to use its new regional sponsorship of the Argentina national football team to boost brand visibility across Latin America.

1 min read • Apr 29 • By Milagros del Priore

FinancialMarketing+ 3 more

Brazil betting ad spend hits $66m for Q1

Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.

1 min read • Apr 23 • By Layla Victoria

Legal & RegulatoryMarketing+ 2 more

Brazil: Betting ads push Big Brother's age rating to 16+ 

The presence of betting sponsorship and extended ad placements contributes to reclassification of major TV property.

1 min read • Apr 14 • By Layla Victoria

CSRMarketing+ 2 more

Betano activates Brasília with community sports project and cultural event

Operator delivers refurbished courts, grassroots tournament and health initiative as part of multi-city engagement strategy.

2 min read • Apr 13 • By Layla Victoria

MarketingOnline+ 2 more

Betano shines in mainstream media Big Brother Brasil

The leader challenge in BBB 26 underscores the commercial scale and cultural reach of Brazil’s flagship reality show.

1 min read • Mar 27 • By Layla Victoria

MarketingOnline+ 2 more

Betano puts weight behind Flamengo activation… literally

Branded challenge in Rio highlights engagement strategy amid uncertain sponsorship outlook.

1 min read • Mar 23 • By Layla Victoria

MarketingOnline+ 2 more

Betano stages new branded challenge activation on Big Brother Brasil

The operator integrates into high-profile TV challenge as part of ongoing sponsorship of Brazil’s leading reality show.

1 min read • Mar 16 • By Layla Victoria

iGamingMergers & Acquisition+ 3 more

Kaizen Gaming acquires GameplAI to boost AI-driven sports trading

GameTech company says the deal will strengthen automation, analytics and risk management tools across its sportsbook platform

1 min read • Mar 10 • By Layla Victoria

FinancialCSR+ 1 more

Kaizen Foundation funds construction of 120 emergency homes in Brazil

The initiative is exclusively funded by Kaizen Foundation, with 35 homes built during the second half of 2025 and a further 85 planned throughout 2026. 

2 min read • Mar 3 • By Jack Found

Legal & RegulatoryFinancial+ 3 more

Brazil: Betting advertising ban in football could cost clubs $163m

A Senate proposal to prohibit betting advertising nationwide could remove hundreds of millions in sponsorship revenue from Brazil’s top-flight clubs.

1 min read • Feb 24 • By Layla Victoria

MarketingOnline+ 1 more

Betano-backed Laço Rosa begins 2026 with 700 free exams in Brasília

Nonprofit focused on breast cancer policy and patient rights expands screenings with support from main sponsor Betano.

3 min read • Feb 11 • By Layla Victoria

iGamingOnline+ 1 more

Betano launches in Ghana

A launch event in Accra marked the Kaizen Gaming brand's 20th regulated market entry worldwide.

3 min read • Feb 10 • By Rory Calland

Responsible GamblingLegal & Regulatory+ 1 more

Brazilian court orders Betano to refund half of compulsive bettor’s losses

A São Paulo court has ruled that Betano must reimburse 50% of the losses incurred by a bettor diagnosed with compulsive gambling behavior.

3 min read • Feb 4 • By Layla Victoria

MarketingOnline

Betano backs community initiative for women in São Paulo

The operator has announced support for a sports project, reinforcing its focus on social impact initiatives.

3 min read • Feb 3 • By Layla Victoria

Legal & RegulatoryMarketing+ 2 more

Betano reshuffles institutional and marketing leadership in Brazil

The operator has announced new appointments in Latin America with Guilherme Figueiredo and Arthur Niggemann.

3 min read • Feb 3 • By Layla Victoria

Responsible GamblingMarketing+ 1 more

Betano debuts gambling activation on Big Brother Brasil

The operator is one of the main sponsors of the Brazilian version of the reality show.

3 min read • Jan 28 • By Layla Victoria

FinancialMarketing+ 2 more

Brazil: Operators lose ground in state championship naming rights 

Operators reduce their dominance in naming-rights deals, despite remaining deeply embedded in football sponsorships.

3 min read • Jan 12 • By Layla Victoria

FinancialMarketing+ 2 more

Brazil: Operators spend $290m to stay on screen in 2025

Operators poured more than BR1.4bn ($290m) into TV, radio and streaming ads last year as the competition for visibility intensified across Brazil.

3 min read • Jan 12 • By Layla Victoria

MarketingPartnerships+ 1 more

Sportingbet vs Betano: Duel of giants for Santos’ main sponsorship

Palmeiras sponsor and Flamengo partner battle to secure Santos deal as Brazilian clubs reshuffle betting partnerships ahead of the 2026 season.

3 min read • Jan 9 • By Layla Victoria

OnlinePartnerships+ 1 more

Betano renews Campeonato Paulista sponsorship for 2026 season

Operator extends partnership with São Paulo state championship, rolling out fan-focused activations for a second consecutive year.

3 min read • Jan 9 • By Layla Victoria

Land BasedOnline+ 2 more

Global Gaming Awards EMEA 2026: Executive of the Year shortlist revealed

The 9th annual Global Gaming Awards Europe, Middle East & Africa are fast approaching, and excitement is growing ahead of the ceremony during ICE (World Gaming Week) in Barcelona in January. While the full Shortlist across all categories will be unveiled in a couple of weeks, today we are pleased to announce the nominees for one of the most competitive categories - Executive of the Year, sponsored by Interblock.

5 min read • Dec 4 • By Mariya Savova

CasinoCSR+ 3 more

Betano partners with Argentina's Federation of Sports for the Blind to expand inclusive football

Collaboration includes donations, infrastructure improvements and athlete scholarships

3 min read • Nov 6 • By Milagros del Priore

MarketingOnline+ 2 more

Betano named official sponsor of CONMEBOL Women's Nations League

The tournament will contribute towards qualification for the 2027 FIFA Women's World Cup in Brazil.

3 min read • Oct 21 • By Layla Victoria

CasinoOnline+ 2 more

CreedRoomz joins forces with Betano in new collaboration

The supplier's full portfolio of live casino games will now go live via the Betano platform.

3 min read • Oct 16 • By Will Underwood

CasinoMarketing+ 3 more

Betano proposes BR200m deal to become Corinthians' new sponsor

After partnering with Flamengo and the Brasil Ladies Cup, Betano has reportedly now targeted Corinthians.

3 min read • Oct 14 • By Layla Victoria

PersonnelAwards

Executive of the Year 2026

We present to you the 2026 Shortlist for the Executive of the Year award, sponsored by Interblock.

15 min read • Dec 11 • By Mariya Savova

Personnel

Executive of the Year 2025

We present to you the 2025 Shortlist for the Executive of the Year award, sponsored by Soft2Bet.

5 min read • Sep 29 • By Mariya Savova

Land BasediGaming+ 2 more

LATAM & Caribbean Operator of the Year 2025

We present to you the 2025 Shortlist for the LATAM & Caribbean Operator of the Year award

5 min read • Sep 29 • By Mariya Savova