Marketing – Page 26 | Global Gaming Insider

Superbet becomes first operator on App Store in Brazil

Operator launches iOS app following Apple’s updated licensing requirements for betting platforms in Brazil.

1 min read • May 12 • By Layla Victoria

Dutch KVA launches affiliate campaign to guide players towards legal gambling sites

The Dutch Responsible Affiliates Quality Mark (KVA) has launched an initiative in which certified affiliates aim to guide users towards licensed operators through informational SEO content.

2 min read • May 12 • By Marieta Lezaic

Responsible Gambling Legal & Regulatory + 3 more

Italian family and consumer groups warn “responsible gambling” messaging masks promotion

A coalition of scientific, family and consumer groups has warned that prevention messaging around gambling risks blurring into promotion and called for tighter AGCOM rules to prevent the normalisation of betting.

2 min read • May 12 • By Marieta Lezaic

iGaming Marketing + 2 more

St8 partners with ScatterKings to enhance premium content offering

Casino games aggregator and full-service technology provider St8 has signed a deal with ScatterKings, a fast-growing studio focused on meticulously handcrafted slot content, further strengthening its content portfolio across regulated markets.

1 min read • May 12 • By Eddie Overs

Legal & Regulatory Marketing + 3 more

Have US sports leagues begun to select ‘yes’ on prediction markets?

With leagues such as the MLB, NHL, UFC and MLS having already formed partnerships with prediction market operators, the NBA and NFL could be next in line.

7 min read • May 11 • By Kirk Geller

Casino Marketing + 3 more

Codere Online signs Edson Álvarez as brand ambassador in Mexico

The operator announced the partnership alongside fan activations, social media campaigns and a promotional video presenting Codere as the home of soccer celebrations in Mexico.

1 min read • May 11 • By Milagros del Priore

Financial CSR + 3 more

Flutter’s Cash4Clubs wins Best Grassroots Initiative at Women’s Football Awards

Flutter's community sports funding programme has taken home a top honour at the Women's Football Awards, recognising its impact on grassroots participation across the UK and Ireland.

2 min read • May 11 • By Jack Found

Legal & Regulatory Marketing + 2 more

Apple opens Brazil App Store to licensed betting apps

Apps offering fixed-odds betting in Brazil must provide a valid federal license to remain available on the App Store.

1 min read • May 11 • By Layla Victoria

Marketing Online

Brazil betting brands roll out Mother’s Day campaigns

Operators and gaming groups across Brazil used Mother’s Day campaigns to reinforce internal culture, emotional branding and audience connection strategies.

1 min read • May 11 • By Layla Victoria

Affiliate eSports + 3 more

New Bro Partners Brand Lines Up for a Summer of Back-to-Back Fixtures

Bro Partners has upgraded its lineup with a new brand. Here’s a sneak peek: weekend fixtures and scoreboards are part of its backbone.

1 min read • May 11 • By Eddie Overs