Marketing – Page 27 | Global Gaming Insider

Affiliate Appointments + 4 more

Carl Magnusson appointed as CEO of Fable Media Group AB

He takes over the top job alongside his role as Head of Operations effective immediately, with former CEO Alexander Petterson moving to CFO.

2 min read • Aug 3 • By Will Underwood

Marketing Partnerships + 1 more

Merkur Group unveils new partnership with Hannover 96

This two-year deal will see Merkur’s branding featured around the Hannover 96 stadium, with the pair set to engage in market initiatives.

1 min read • Jul 31 • By Will Underwood

Land Based Marketing + 4 more

Novig launches inaugural MLB partnership with New York Mets

As part of the multi-year collaboration, Novig will receive in-stadium signage across Citi Field, in-game moments, broadcast branding and original digital and social content.

1 min read • Jul 30 • By Kirk Geller

Marketing Online + 2 more

Betano renews FC Porto sponsorship until 2029

The operator will remain the Main Sponsor of FC Porto, with additional sponsorship expansions into the women’s team.

2 min read • Jul 30 • By Will Underwood

Conferences & Exhibitions Marketing + 1 more

SBC Summit will examine how operators can craft smoother, smarter and more engaging experiences for casino players through its dedicated iGaming Product & Design track.

Taking place on Wednesday, 30 September on the Tech & Innovation Stage, the track will bring together leading casino operators, game developers and technology experts to explore what makes a casino product stand out in an increasingly competitive market.

3 min read • Jul 30 • By Will Underwood

Casino Marketing + 1 more

Pragmatic Play brings the Grim Reaper to life in Death Dominion

Pragmatic Play, a leading content supplier to the iGaming industry, invites players into a sinister graveyard setting with Death Dominion, a haunting new slot combining powerful multipliers and unpredictable Doom symbols.

1 min read • Jul 30 • By Will Underwood

Land Based Casino + 1 more

EGT’s S 55 S ST with a successful installation at Casino Evian in France

EGT’s S 55 S ST slot cabinet has successfully debuted in France. After the very first installation at Casino Sanary now another one is accomplished in the popular Casino Evian, which has over 200 gaming stations.

1 min read • Jul 30 • By Will Underwood

Affiliate Lottery + 4 more

Lottery.com’s new affiliate program expands into LatAm, Canada with IGA partnership

SEGG Media unveiled its new collaboration with the International Gaming Alliance (IGA) on July 29 and will relaunch the Lottery.com website as an ‘information and affiliate hub’ across LatAm and Canada.

2 min read • Jul 29 • By Kirk Geller

Land Based Appointments + 4 more

Leeds United appoints Boyle Sports as official UK & Ireland betting partner

Boyle Sports previously reached agreement on a multi-year partnership with the NIFL on 23 June, which included the launch of a new responsible gambling awareness initiative.

1 min read • Jul 29 • By Kirk Geller

iGaming Marketing + 2 more

RubyPlay and bet365 announce partnership expansion into Brazil

The supplier is now set to integrate its content onto bet365’s Brazil platform for players in the region.

2 min read • Jul 29 • By Will Underwood