Marketing – Page 28 | Global Gaming Insider

FIFA and Fanatics sign collectibles licensing deal starting 2031

The agreement includes collectibles such as trading cards, stickers and trading card games.

2 min read • May 8 • By Marieta Lezaic

Marketing Online + 2 more

Betway appoints Andrés Guardado as brand ambassador

Betway is aiming to strengthen its links with Mexican fans and the wider Latin American market.

1 min read • May 7 • By Marieta Lezaic

Land Based Horseracing + 1 more

Hong Kong Jockey Club donates HK$426m to HKU for sustainability research institute

Funding supports new global research hub and four endowed professorships.

1 min read • May 7 • By Keih Ma

Conferences & Exhibitions Marketing

SBC Summit 2026 Returns to Lisbon with Reimagined Six-Stage Conference Agenda

SBC Summit will return to Lisbon from 29 September to 1 October, bringing together a six-stage conference agenda, offering a comprehensive, 360-degree view of today’s global iGaming industry.

4 min read • May 7 • By Will Underwood

iGaming Marketing + 2 more

Momotaro Lucky Reels by Gameplay Interactive (GPI)

Feel the folklore come alive with every spin, where WILDs, respins, and max win ignite nonstop excitement.

2 min read • May 7 • By Eddie Overs

Land Based Casino + 1 more

Bee Macau begins full production as city’s first casino-grade playing card factory

HK$500m (US$63.8m) investment positions Macau as a gaming supply manufacturing hub.

2 min read • May 7 • By Keih Ma

Casino iGaming + 3 more

Can online poker be the casino catalyst for modern aggregation?

Does EvenBet Gaming’s expansion into the casino sector this week represent a wider trend driven by the never-ending battle against online friction?

3 min read • May 6 • By Will Underwood

Casino Marketing + 2 more

Soft2Bet’s QuickCasino goes live in Denmark

The supplier’s rally-inspired online casino and sports betting platform has now gone live in the market.

1 min read • May 6 • By Will Underwood

Affiliate Casino + 2 more

Boomerang Partners’ case study: exploring the new rules of sports marketing

Sports marketing used to be relatively straightforward. Major sports events – from international tournaments to league finals – meant big audiences, and visibility was often enough to drive results.

6 min read • May 6 • By Eddie Overs

Legal & Regulatory Marketing + 2 more

Argentina: bill proposes ban on betting sponsors in football shirts

New proposal in Buenos Aires Province would restrict betting advertising across football clubs, stadiums and community sports venues.

1 min read • May 6 • By Layla Victoria