Marketing – Page 33 | Global Gaming Insider

Eeze strengthens senior leadership team with key internal promotions

Eeze, the next-generation casino supplier, has announced a series of senior leadership appointments as it continues to scale its operations and strengthen key areas of the business.

1 min read • Apr 27 • By Eddie Overs

Double Dutch: Influencers prompt renewed calls for gambling advertising ban

The push for an advertising ban comes after an investigation by the Dutch TV programme Zembla found that young adults continue to be exposed to gambling promotion via online streamers, despite strict rules aimed at preventing this.

1 min read • Apr 24 • By Marieta Lezaic

Legal & Regulatory Casino + 4 more

Canada: theScore Bet prepares to launch in Alberta

Residents in the jurisdiction can already pre-register with the operator ahead of the market launch.

2 min read • Apr 24 • By Megan Elswyth

Land Based Casino + 2 more

Aristocrat’s Monopoly Big Board Bucks makes Monaco debut days after North American launch

New title rolls out at Le Casino de Monte-Carlo as part of multi-year Hasbro licensing partnership.

2 min read • Apr 24 • By Keih Ma

Appointments Casino + 2 more

Matt Smith appointed as new VP of Marketing & Product Strategy for Ainsworth

Smith joins Ainsworth after spending eight years with IGT, where he most recently served as Director of Premium Product Management and helped to launch various gaming titles.

1 min read • Apr 23 • By Kirk Geller

iGaming Marketing + 1 more

1spin4win launches Lucky Legion Hold and Win, a classic Roman-inspired adventure

1spin4win, an established slot provider, presents Lucky Legion Hold and Win, a new game that blends the atmosphere of ancient Roman expeditions with a thrilling Bonus round featuring two Jackpots.

1 min read • Apr 23 • By Will Underwood

Casino Marketing + 4 more

How to turn sport’s biggest events into long-term casino growth

Ahead of the World Cup, Andy Mace, Head of Casino Personalisation at Sportradar/Playradar, discusses the big cross-sell questions being asked by suppliers and operators alike.

4 min read • Apr 23 • By Tim Poole

Legal & Regulatory Marketing + 1 more

SPA authorizes Betgo rebrand as regulated betting market reaches 193 active brands

Ministry of Finance approves UX brand transition to Betgo, as Brazil’s licensed betting market continues to expand.

1 min read • Apr 23 • By Layla Victoria

Financial Marketing + 3 more

Brazil betting ad spend hits $66m for Q1

Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.

1 min read • Apr 23 • By Layla Victoria

Responsible Gambling Legal & Regulatory + 4 more

Spain tightens focus on scratch cards and underage gambling

The Spanish Parliament has published a non-legislative proposal promoted by Vox Party to reduce minors’ exposure to Spanish National Organisation of the Blind (ONCE) scratch cards, alongside other addiction-related proposals.

2 min read • Apr 23 • By Marieta Lezaic