Marketing – Page 4 | Global Gaming Insider

Marketing Partnerships + 1 more

Logifuture Brings Zoom Virtual Football to Betika, Kenya’s Leading Operator

Logifuture has partnered with Betika, Kenya’s leading gaming operator, to launch Zoom, its flagship 24/7 virtual football product, marking Zoom’s debut in the Kenyan market and reinforcing Betika’s commitment to delivering best-in-class gaming experiences to its customers.

2 min read • Jun 19 • By Will Underwood

Brazil targets influencers and payment providers in new ruling

New rules will allow authorities to hold influencers, brands and payment companies accountable for supporting unauthorized betting operators.

1 min read • Jun 19 • By Layla Victoria

Land Based Marketing + 1 more

Globo-backed Boa Lion acquires Bingão do Brasil

A Globo-backed betting joint venture has acquired a videobingo business.

1 min read • Jun 19 • By Layla Victoria

Responsible Gambling Marketing + 2 more

Brazilian Government sends responsible gambling push via Whatsapp

Brazil’s Federal Government has begun sending WhatsApp messages promoting self-exclusion and gambling support services.

1 min read • Jun 19 • By Layla Victoria

Marketing Online + 2 more

Babu88 enters Belgian cricket sponsorship through Antwerp Anchors

The deal links a Bangladesh-facing betting brand with a new European T20 franchise during a period of tighter gambling advertising rules in Belgium.

2 min read • Jun 19 • By Shaan Khan

Marketing Online + 1 more

Casimba Gaming adds Imagine Live to its aggregator platform

This move expands live casino content for operators across regulated markets

2 min read • Jun 18 • By Will Underwood

Legal & Regulatory Casino + 4 more

Why is a new Diego Maradona advert causing controversy in Argentina?

An AI recreation of Diego Maradona endorsing BetWarrior during the World Cup, authorized by his family, has reignited debate over postmortem image rights, gambling advertising and a legal loophole that leaves operators exposed to reputational risk despite full legal compliance.

6 min read • Jun 18 • By Milagros del Priore

North Macedonia Opposition Urges Public Hearing Law

Legal & Regulatory Land Based + 2 more

North Macedonia opposition pushes for urgent public hearing on gambling law reforms

Opposition VMRO–DPMNE has urged ruling party SDSM to immediately schedule a public hearing on the Draft Law on Games of Chance.

1 min read • Jun 18 • By Marieta Lezaic

Marketing Online + 1 more

Vyking Ventures Backs PlayAIO to Accelerate Data and AI Innovation in iGaming

Vyking Ventures, the investment arm of Vyking, has announced a strategic investment in PlayAIO, an iGaming data and AI company focused on making complex data simple, clear, and actionable for operators, suppliers, and industry partners.

2 min read • Jun 18 • By Will Underwood

Marketing Online + 1 more

Yggdrasil Signs Landmark Multi-Year Studio in a Box™ Partnership with Eeze

Yggdrasil has successfully signed a landmark multi-year agreement with Eeze, marking the first partnership to leverage its Studio in a Box™ program to develop and launch a dedicated portfolio of new slot content, now faster than ever.

2 min read • Jun 18 • By Will Underwood