The Danish Gambling Authority launched a campaign on 26 October to help parents identify gambling elements in the video games their children play.
Called 'Kasino på børneværelset,' or 'Casino in the children's room,' the initiative directs families and professionals to the regulator's StyrPåSpillet information service.
Its campaign film depicts a child's bedroom becoming a casino. The authority has also dressed three shopfronts in Aarhus, Odense and Copenhagen as 'Casino Kids' premises.
The mock casino opening is part of the awareness campaign. Advertising for the initiative will appear on Meta, YouTube, TV2 Play and the school-focused site Folkeskolen.dk.
Director Anders Dorph said parents should look at the content and mechanics of games as well as the amount of time children spend on screens.
The campaign encourages conversations at home about how games work, including the ways they invite players to spend money.
StyrPåSpillet gives parents and teachers examples of mechanics that can resemble gambling. It describes small in-game purchases, randomised loot boxes and skins, cosmetic items that can sometimes be sold or wagered. Its advice asks adults to let children demonstrate the games they play, ask what they buy and discuss whether game features prompt unplanned spending.
The platform also offers a quiz that families can use together.
The platform notes that loot boxes can be earned during play or bought and that the reward is determined by chance. Their contents may have value only within a game. Likewise, some cosmetic skins can be traded or sold and others cannot, depending on the game. This variation helps explain why the legal treatment depends on the actual stake and prize, rather than on a feature's visual similarity to a casino game.
The regulator's guidance draws a legal boundary. A game is treated as gambling under Danish law if it involves a stake with economic value, chance and the possibility of winning something with economic value. All three conditions must be present. The age limit for regulated gambling is 18, while many video games containing similar mechanics fall outside that legal definition.
Earlier this month, Denmark revisited proposed gambling advertising restrictions, including a 200-metre buffer around schools and tighter rules on influencers. The new campaign addresses gambling-style mechanics within video games and gives parents practical resources alongside that legislative debate.
StyrPåSpillet says no operator holds a Danish licence to offer skin betting
