Marketing – Page 42 | Global Gaming Insider

Casino Marketing + 1 more

DigiPlus launches $16.6m Prediction Giveaway via ArenaPlus

Free-to-play bracket challenge aims to boost user acquisition and deepen sportsbook engagement.

1 min read • Apr 7 • By Keih Ma

iGaming Marketing + 2 more

Optimove acquiring Smartico, will operate as ‘fully independent businesses’

The transaction is expected to close within the ‘coming weeks,’ as Optimove and Smartico will both maintain its own brand, team, product strategy, roadmap and market approach.

2 min read • Apr 6 • By Kirk Geller

Marketing Online + 2 more

Hard Rock and F1 Miami unveil fifth-year entertainment lineup

South Florida Motorsports and Hard Rock International announced a multi-genre concert program for the Formula 1 Crypto.com Miami Grand Prix, scheduled for May 1-3 at Miami Gardens.

2 min read • Apr 2 • By Milagros del Priore

Marketing Online + 2 more

Bet da Sorte partners with Vila Nova Football Club

Operator aligns with traditional club as sponsorship and marketing strategies continue to evolve across the sector.

1 min read • Apr 2 • By Layla Victoria

Marketing Online + 1 more

Data: 37% of Brazilians to bet during 2026 World Cup

New data points to strong audience reach and rising betting participation ahead of the 2026 tournament.

2 min read • Apr 2 • By Layla Victoria

iGaming Marketing + 1 more

Press release – TRUEiGTECH Launches Advanced AI-Powered iGaming Software Platform for Global Operators

TRUEiGTECH launches its most anticipated AI-powered iGaming software platform with automated risk management & hyper-personalized player experience.

3 min read • Apr 2 • By Eddie Overs

iGaming Marketing + 2 more

ICONIC21 and Lynon Enter Strategic Content Distribution Agreement

Extensive integration grants Lynon’s global operator network access to ICONIC21’s full multi-vertical portfolio, including the Gravity Series.

2 min read • Apr 2 • By Will Underwood

Conferences & Exhibitions Marketing + 1 more

NOVOMATIC Drives the Evolution of the Colombian Market at GAT Cartagena 2026

The company combined the launch of linked progressive jackpots with an active role in the regulatory discussions shaping the future of slot machines in the country.

2 min read • Apr 2 • By Will Underwood

Marketing Online + 2 more

What is Betby Predictions? A closer look at Betby’s new betting product

Betby has introduced a new fixed-odds prediction markets product, positioning it as a simplified and scalable alternative to traditional exchange-based models.

3 min read • Apr 1 • By Jack Found

Appointments Marketing + 1 more

Novibet appoints Elena Barba as Chief Marketing Officer

The internal promotion reflects the operator's focus on strengthening global marketing strategy amid international expansion.

1 min read • Apr 1 • By Layla Victoria