Brazilians have already generated more than BR507.3m in betting revenue to licensed betting operators since the start of the World Cup, according to new data from Open Finance specialist Klavi.
Based on a sample of 1.2 million users, the study tracks daily transfers to betting operators authorized to operate in Brazil, providing one of the clearest pictures yet of how wagering activity has evolved throughout the tournament.
Are World Cup betting expectations becoming reality?
The figures suggest Brazil’s market is moving toward the levels many industry executives anticipated before the tournament.
Ahead of kick-off, operators projected Brazil could generate as much as BR31bn in betting turnover during the World Cup, with the country’s matches expected to produce the largest spikes in wagering activity.
Klavi’s latest data appears to support that trend, showing both participation and average spending have climbed steadily as the competition has progressed.
9.1% of the sample had made at least one transfer to a licensed betting operator that day, representing a 9% increase compared to the pre-World Cup average of 8.33%.
Meanwhile, the average amount transferred by each bettor reached BR235 on 25 June, up 24% from the BR188 daily average recorded before the tournament.
According to Klavi, Brazil’s matches continue to generate the biggest surges in betting activity. The data shows noticeable increases in both the number of bettors and the volume of money transferred whenever the national team takes to the field.
The trend is expected to continue on Monday, when Brazil faces Japan, with previous fixtures suggesting national team matches consistently produce the tournament’s highest betting volumes.
Klavi noted that its analysis covers only transfers made to licensed operators and does not include payments made to illegal platforms
