Marketing – Page 71 | Global Gaming Insider

Norwegian minister rejects blanket marketing classification for state-owned operators

The Norwegian Culture and Equality Minister Lubna Jaffery has rejected proposals to automatically classify all Norsk Tipping and Norsk Rikstoto content, media production and distribution agreements as gambling advertising.

1 min read • May 8 • By Marieta Lezaic

Italian associations urge AGCOM to tighten gambling campaign rules

The intervention comes as Italy reviews how responsible gambling messages can operate under its wider advertising ban.

2 min read • May 8 • By Shaan Khan

Legal & Regulatory Marketing + 3 more

Italy MPs seek checks on Lazio’s Polymarket sponsorship

The question asks whether the $22m shirt deal could amount to indirect promotion of an unlicensed prediction market platform.

2 min read • May 8 • By Shaan Khan

Land Based Marketing + 3 more

FIFA and Fanatics sign collectibles licensing deal starting 2031

The agreement includes collectibles such as trading cards, stickers and trading card games.

2 min read • May 8 • By Marieta Lezaic

Marketing Online + 2 more

Betway appoints Andrés Guardado as brand ambassador

Betway is aiming to strengthen its links with Mexican fans and the wider Latin American market.

1 min read • May 7 • By Marieta Lezaic

Land Based Horseracing + 1 more

Hong Kong Jockey Club donates HK$426m to HKU for sustainability research institute

Funding supports new global research hub and four endowed professorships.

1 min read • May 7 • By Keih Ma

Conferences & Exhibitions Marketing

SBC Summit 2026 Returns to Lisbon with Reimagined Six-Stage Conference Agenda

SBC Summit will return to Lisbon from 29 September to 1 October, bringing together a six-stage conference agenda, offering a comprehensive, 360-degree view of today’s global iGaming industry.

4 min read • May 7 • By Will Underwood