FairPlay Sports Media and Fox Sports Digital have entered into a multi-year agreement to launch a new betting-focused experience across Fox Sports' digital platforms.
The partnership sees FairPlay appointed as the exclusive sports betting affiliate technology provider for Fox Sports Digital, supporting the rollout of the newly launched Fox Sports Betting Hub.
Under the agreement, FairPlay will deploy its odds comparison components, AI-powered predictive data and analytics tools across FoxSports.com and the Fox Sports mobile app.
The Betting Hub integrates betting-related editorial and data-driven content designed to enhance fan engagement, while also creating new monetisation opportunities through affiliate and media partnerships with regulated sportsbook operators.
FairPlay's technology is intended to deliver real-time insights and personalised betting information alongside Fox Sports' existing sports coverage.
Commenting on the development, Stuart Simms, Group CEO of FairPlay Sports Media, stated: "Fox Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events.
"FairPlay is excited to work with the Fox Sports Digital team, and we're honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation."
The collaboration builds on Fox Sports' previous betting-related initiatives, including branded content and sportsbook partnerships around major sporting events.
For FairPlay, the agreement represents a further expansion of its affiliate and media technology footprint, following recent product launches and international market entries under brands such as Oddschecker.
The Fox Sports Betting Hub is designed to be scalable, allowing additional content, tools and operator integrations to be introduced over time as the digital betting ecosystem evolves
