Hard Rock Bet Sportsbook has introduced a new For You personalization feature for users, where players will be offered wagers curated by mood, either chill, skill or thrill, and a Parlay or Pass mechanic to either instantly add or skip certain legs.
"'For You' represents an exciting milestone in Hard Rock Bet's continued investment in personalization and player-focused innovation, leveraging the power of data to tailor every player's journey," Hard Rock Digital COO Mike Primeaux said.
"From mood-based bets to personalized parlays and individualized trends, we're creating a smarter, more connected experience that anticipates what our players want."
The new For You feature "tailors the sports betting experience" for individual players by allowing each user to select their favorite leagues, teams and players, as well as share a more personalized view of previous betting history.
Users of Hard Rock Bet Sportsbook will be able to track the most common leagues, teams and players they wagered on while using the platform.
The Because You & Bets by Fans feature offers recommendations based upon previous wagers and highlights bets placed by users with similar interests.
Hard Rock Bet also recently held its Unity by Hard Rock Week, which ran through December 14 and featured double reward points and double tier credits for online casino players.
The promotion included a Hard Rock Bet reward store sale, a Unity-themed rewards drop, double Unity Point Day, a 50% Unity Point transfer bonus and double Unity Tier Credit Day.
Hard Rock Bet partnered with the Hannahville Indian Community on December 2, owner and operator of Island Resort & Casino, to expand online sports betting and casino operations into Michigan
