Banijay has conclusively relinquished the entirety of its 53.9% stake in the Germany-listed online and sports betting operation, Bet-at-home.
Banijay, owner of French operator BetClic, has been manoeuvring itself into the best possible position to prepare for the completion of its acquisition of a majority stake in the Tipico Group.
That deal, expected to complete at some point in mid-2026, was announced to be worth an amount roughly around €3bn ($3.51bn).
At the time, Banijay had declared its intention to combine the two entities of BetClic and Tipico, and the sale of Bet-at-home should ease that process.
Bet-at-home had been struggling to create growth in a German market characterised by ever-tightening regulations.
The announcement of the sale does not indicate who the buying party or parties are, but it does add that Francois Riahi, CEO of the Banijay Group, and Véronique Giraudon, CFO of BetClic, have stepped down from their positions on the Supervisory Board of Bet-at-home AG with immediate effect.
When the Tipico deal goes through, the Banijay Group will be the controlling operator of a brand effectively formed of three large European gambling operations - that's because Tipico completed its own acquisition of Admiral Austria in September 2025.
The reformulated entity will purportedly be operational in six regulated markets: Germany, France, Portugal, Austria, Poland and Côte D'Ivoire.
Indeed, when Banijay announced its Tipico deal, it suggested that the company's gaming activity would double its revenue.
On 1 January, Nicolas Béraud, the BetClic CEO, became Chairman of the Board of Banijay Gaming, with the current COO of BetClic, Julien Brun, succeeding him
