Caesars Entertainment has formed a partnership with Alt Sports Data to launch a new Formula One betting product across Caesars Sportsbook and William Hill, featuring markets such as lap-by-lap driver matchups, fastest segment performance, overtakes and position-based milestones.
“Formula One continues to captivate fans with its intensity, strategy and constant innovation,” Caesars Digital President Eric Hession said.
“By integrating Alt Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula One offering and give customers a more dynamic way to experience every moment of the race weekend.”
Caesars Sportsbook and William Hill will utilize Alt Sports Data’s proprietary Formula One models, pricing and real-time data infrastructure to offer a full suite of betting markets. The product will look to combine pre-race, in-race and micro-market opportunities into a single integration.
Formula One markets offered on Caesars’ betting platforms include live race micro markets, predictive driver performance modeling and large-scale race simulations.
Alt Sports Data currently serves as the official and exclusive betting data supplier for Formula One, with Founder and CEO Joe Dunnigan also having spoken on the new partnership with Caesars.
"Formula One is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience," Dunnigan said.
"Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy and unpredictability of Formula One."
On the land-based side, Caesars launched a new retail sportsbook facility inside the Northfield Park Racino in Ohio following a new partnership with Clairvest Group, which recently acquired the property from MGM Resorts International for $546m.
The retail sportsbook features a LED video wall, five betting windows and Caesars Sportsbook self-service betting kiosks, as the operator currently serves as the official sports betting partner of the Cleveland Cavaliers NBA franchise.
The Westgate SuperBook in Las Vegas, Nevada will begin operating as the Westgate SuperBook, powered by Caesars Sportsbook, following a new partnership between the entities on April 21
