Superbet has entered into a main sponsorship agreement with Feira FC, based in Feira de Santana, Bahia, in the northeast of Brazil. The deal also includes the naming rights for the club’s home venue.
Under the agreement, the Estádio Professor Jodilton Souza, previously known as Arena Cajueiro, will be rebranded as Superbet Arena. The stadium, inaugurated in 2018 and expanded between 2020 and 2021, has a capacity of 7,000 and includes facilities such as athlete accommodation, a gym, an auditorium and a game room.
The partnership is part of the commercial strategy behind Feira FC, which was founded this season.
Superbet’s Brazil CEO, Alex Fonseca, said the agreement reflects a shared vision between the operator and the club.
“The naming rights of Superbet Arena and the main sponsorship stem from a shared vision about the future of sport, combining athletic development with a digital essence.”
From the club’s perspective, the deal is positioned as a step toward consolidating its institutional and commercial structure. Neto Lima, investor and club ambassador, stated that the agreement strengthens key assets, particularly within the Northeast region.
“It’s a partnership that strengthens our assets, expands our visibility and creates new opportunities to connect with the fans,” stated Lima.
“This partnership goes beyond the field and represents an investment in visibility for the Northeast and in strengthening football in Bahia,” added Fonseca.
The move highlights the continued role of operators in supporting football infrastructure and emerging club models in Brazil, particularly outside major metropolitan centers, where investment can play a role in accelerating development and fan engagement.
Brazil’s betting sector recorded $66m in advertising investment in Q1 2026, with Superbet ranking among the top spenders.
The project is led by lawyer and entrepreneur Marcus Rios, alongside vice-president Mayara Correa, with additional backing from investor Neto Lima
