1xBet has been formally announced as the Sunrisers Eastern Cape official partner following the commencing of the South African SA20 cricket tournament - which runs from late December to the 25 January.
Based in Gqeberha - also known as Port Elizabeth - the Sunrisers Eastern Cape officially finished second in last year's SA20 tournament and won the most recent domestic league. Now, 1xBet's logo will be displayed on the front of the team's shirt, with the pair set to deliver multiple meet and greet events - including shirt signings and giveaways - as part of this newly brokered collaboration.
Elsewhere, the operator's branding will also appear around the Sunrisers' stadium, on seating, banners and TV broadcasts - as well as across the pair's social media channels.
Commenting on this latest deal, a 1xBet representative said: "Sunrisers Eastern Cape - two-time champion of one of the most popular international cricket leagues, and we are excited to support them in their pursuit of another victory this season. This partnership will be a natural extension of our global cricket development programme."
Building on this was Sunrisers Eastern Cape CEO, Mr. K. Shanmugam, who stated: "We know the formula for success - over three SA20 seasons, we have reached the final three times and won the tournament twice. With the help of our official partner 1xBet, we are aiming once again for the highest goals in the new season. Like us, this international brand loves to win and knows how to do it, so its support is extremely valuable to us."
Indeed, this latest sponsorship initiative closely follows an additional similar recent deal, which saw 1xBet become the official betting partner of the ATP Challenger Tour in October, as part of a deal which included tennis events coverage across four continents.
1xBet is also the official sponsor of the 2025 African Cup of Nations (AFCON) tournament
