Polymarket has been named the exclusive prediction market partner of Dow Jones, which is expected to launch new customer-facing features to integrate the operator’s real-time data across various digital platforms.
The prediction market offerings will be made available on Dow Jones’ consumer platforms, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” Dow Jones CEO and Wall Street Journal Publisher Almar Latour said.
“Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
The data will be shown through specified modules on Dow Jones’ digital platforms, such as its homepage, market-related pages and select print placements.
Examples of the new customer-facing features set to be launched by Dow Jones include a custom earnings calendar with market-implied expectations of corporate performance.
Polymarket Founder and CEO Shayne Coplan also spoke on the exclusive collaboration, having said, “The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers.
“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Dow Jones stated additional data-driven activations are expected to launch “over time,” while the collaboration will look to provide its audiences with “greater visibility” into prediction market data for economic, political and cultural topics.
Polymarket came under scrutiny from users after declining to settle bets linked to a US invasion of Venezuela on January 6, despite the capture of former president Nicolás Maduro earlier this month
