Mr Vegas has extended its title sponsorship of the PDC’s Grand Slam of Darts and Nordic Darts Masters for a further two years, continuing its association with professional darts as the sport records sustained audience growth across key European markets.
The renewed agreement will see the online casino brand remain title sponsor of the Mr Vegas Grand Slam of Darts, scheduled to take place in Wolverhampton from 7 to 14 November 2026, and the Nordic Darts Masters, which will be held in Copenhagen from 5 to 6 June 2026.
Both tournaments form part of the PDC’s expanding international calendar, which has benefited from increased broadcast exposure and rising mainstream interest.
The 2025 PDC World Darts Championship final peaked at 3.1 million UK viewers on Sky Sports, marking the broadcaster’s largest non-football audience of the year.
The PDC has also reported year-on-year audience growth of 29% across its wider events portfolio.
The most recent edition of the Mr Vegas Grand Slam of Darts in 2025 delivered one of the season’s highest-profile finals, with Luke Littler defeating Luke Humphries 16–11.
Under the terms of the extension, Mr Vegas will continue to receive title sponsorship rights across both events, including on-site branding and broadcast exposure through the PDC’s international media partners.
Professional Darts Corporation Head of Commercial, Adam Perfect, said: “We are delighted to be extending our successful partnership with Mr Vegas as title sponsor of two huge events in the darting calendar.”
Perfect added: “Their sponsorship has brought great energy to these events and is really starting to build a strong legacy and association with the Mr Vegas brand.”
Marco Trucco, Chief Marketing Officer at Immense Group, said: “Darts is the most engaging and accessible sport in the UK and across Europe, and the Grand Slam and Nordic Masters play a central role in that growth.”
Trucco added: “Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK.”
The sponsorship extension follows a wider trend of long-term darts partnerships, including Paddy Power’s decision in December to extend its title sponsorship of the World Darts Championship through to 2031.
The Nordic Darts Masters remains one of the PDC’s flagship continental European events, reflecting the organisation’s continued focus on expanding darts’ international footprint
