1xBet has signed an exclusive agreement to become the official betting partner of the ATP Challenger Tour, securing rights across 36 men's tennis tournaments staged on four continents.
The partnership covers events in Europe, Asia, North America and South America, including tournaments in Brazil, Chile, Ecuador, Peru, USA, Italy and France.
As part of the deal, 1xBet will be permitted to use the ATP Challenger Tour logo in marketing campaigns, while the company's branding will feature on tournament courts.
Commenting on the development, a representative for 1xBet stated: "Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history.
"This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage."
A representative for the ATP Challenger Tour added: "We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organise tennis tournaments of the highest level."
The ATP Challenger Tour, founded in 1976, is the second tier of men's professional tennis, serving as a pathway for players aiming to establish themselves on the main ATP Tour. By aligning with the Challenger circuit, 1xBet hopes to strengthen its visibility across a range of international markets while reinforcing its growing sports sponsorship portfolio.
Recent months have seen 1xBet expand its partnerships across multiple sectors. In September, the company announced a collaboration with game developer Galaxsys to integrate a portfolio of more than 50 games including slots, crash and instant titles.
Shortly prior to this, the company also appointed Simon Westbury as Strategic Advisor to support its international strategy and market expansion efforts.
The agreement adds to 1xBet's roster of global sports partnerships, which includes collaborations with FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, CAF and the Billie Jean King Cup
