Bragg Gaming Group will undergo a strategic restructuring prior to the conclusion of Q1 2026, including an approximate 12% reduction of its global workforce in the hopes of improving overall cost structure, EBITDA and achieving sustained net profitability.
The gaming supplier stated the restructure is designed to “realign the organization,” but does not include the anticipated impact of its initiative to utilize AI for cost efficiency and operational improvement.
For Q1 2026, Bragg projects to incur approximately $1.2m in personnel-related termination costs. The supplier also estimates nearly $5.2m in annualized cash savings from staff reductions and fellow restructuring efforts.
Bragg CEO Matevz Mazij commented on the strategic restructuring, having said, "We believe that we are in the enviable position of having great technologies, assets, people and future prospects.
”Nevertheless, given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the Company’s staffing.
“After securing key hires in 2024 and 2025, we believe aggressive operating expense reductions and organizational realignment are the final steps to maintain our cash runway, drive EBITDA growth and achieve cash profitability.”
Bragg also stated it plans to issue further details of its new operating model and strategic initiatives for the new year when announcing preliminary results for full-year 2025.
Mazij continued: “Our strategic restructuring is designed to capitalize on our strong foundation and position us extremely well for organic growth and concurrent market consolidation opportunities.
“We also believe that the Company is currently undervalued by the market and that improving our cash profitability will help address this issue while also making us stronger in meeting consolidation opportunities as they arise.”
The gaming supplier hopes to become an “AI-first company” by the start of 2027 and have over 75% of its operation workflow be impacted by automated technology.
Within its announcement, Bragg also shared that it will look to capitalize on opportunities “related to the emergence of prediction markets and historical racing operators.”
Bragg Gaming announced that it formally partnered with 711 Group in the Belgian market on December 10, following the launch of the operator's 711.be brand across the region
