Sportybet has signed a partnership agreement with the Alagoas Football Federation (FAF) to become the naming-rights sponsor of the Campeonato Alagoano 2026.
As a result, the state championship will be officially rebranded as Alagoano Sportybet 2026.
The agreement represents a new commercial phase for the tournament and is expected to expand its national exposure, reinforcing the FAF’s strategy of positioning the Campeonato Alagoano as a stronger and more valuable sporting product within Brazil’s football calendar.
FAF President Felipe Feijó said the partnership strengthens the competition’s market positioning and credibility.
“This partnership with the Alagoas Championship strengthens Sportybet's strategy of deepening its presence in Brazilian football,” he said.
According to Feijó, associating the championship with a nationally recognized brand helps elevate the profile of Alagoas football and creates new opportunities for commercial development.
Sportybet Brazil Country Manager Igor Liporase highlighted that the deal aligns with the operator’s football strategy in the country.
“By building relationships with competitions that have strong local roots, passionate fans, and growing national visibility, we seek not only to support the sport at all levels, but also to offer our users a more authentic, engaging, and unique experience,” he said.
Beyond naming rights, the partnership includes commercial activations and initiatives designed to integrate the Sportybet brand more closely with fans throughout the season.
The agreement also supports efforts to modernize the competition and strengthen its position as one of the leading state championships in Brazil’s Northeast region.
The deal follows a trend across Brazil in which operators are increasingly embedding themselves within domestic football structures.
Recent renewals and sponsorship expansions at state level underline how regulated companies are becoming long-term partners of official competitions.
Santos FC recently ended its $9.2m sponsorship agreement with 7k.bet
