Incentive Games has expanded its global partnership with bet365, enabling the operator to access the full real-money portfolio from Incentive Studios, the supplier’s real-money gaming division.
The agreement builds on an existing collaboration between the two companies and follows the recent launch of Incentive Games’ content in Brazil.
Under the expanded terms, bet365 will roll out Incentive Studios’ real-money titles across all active jurisdictions where the operator holds regulatory approval, including key regulated states in the United States.
Incentive Games said the deal reflects its wider strategy of scaling regulated real-money distribution, supported by recent licence approvals in the United Kingdom, Ontario and Michigan.
The supplier positions its portfolio around data-led mechanics and real-money formats designed to drive engagement within regulated casino environments.
Ahmed Baker, Incentive Games CCO, said: “Our partnership with bet365 continues to go from strength to strength and this real-money agreement is a natural evolution of our collaboration.”
Baker added: “By deploying our games globally, including in key US jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth.”
A spokesperson at bet365 said: “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering.”
The spokesperson added that customers across multiple markets will gain access to additional real-money content as part of the expanded rollout.
The first real-money titles from Incentive Studios are scheduled to launch on bet365’s platform in 2026, with further releases planned as the portfolio is deployed across additional jurisdictions.
The companies did not disclose a detailed launch timetable or specific titles included in the initial phase.
The agreement comes as bet365 continues to broaden its third-party content strategy across regulated markets, complementing its in-house offerings with supplier partnerships tailored to local regulatory frameworks.
In December 2025, Play’n Go launched its slot portfolio with bet365 in Italy, giving Italian customers access to titles including Book of Dead and Rise of Olympus 100.
The launch followed a series of supplier integrations as bet365 continued to expand its casino content across regulated European markets.
Incentive Games has focused its recent growth on regulated real-money markets, with its Incentive Studios division positioned as a core driver of international expansion alongside social and promotional gaming products
