Play'n Go has confirmed that its portfolio of online casino games is now available to bet365 players in Italy, saying 'Ciao' to Italian fans as the launch enables bet365 to offer Play'n Go slot titles through its online casino platform.
Titles made available at launch include Book of Dead, Legacy of Dead and Rise of Olympus 100. These games are already distributed across a number of other regulated markets and jurisdictions.
Recently, bet365 announced the integration of Lotteria Italia 2025 products on its platform in Italy and officially launched its mobile sports betting operations in Missouri
Play'n Go has maintained an operational presence in Italy for several years through partnerships with licensed operators. For example, Play'n Go went live with Sisal, offering its portfolio of games to the operator's online platform.
The company has also partnered with the Italian arm of William Hill, allowing players on williamhill.it to access games including Rise of Olympus and Reactoonz. This follows a previous collaboration between the two companies in the UK.
Additionally, Play'n Go signed a deal with SKS365, bringing its games to the Planetwin365.it platform. The partnership initially featured 100 titles, including Book of Dead, with at least 10 more scheduled for release before year-end.
Magnus Olsson, Play'n Go CCO, stated: "The Italian online casino market continues to be one of the most important in the world and I couldn't be more excited to bring our unparalleled portfolio of games to bet365 players there for the first time.
A spokesperson at bet365, added: "Play'n Go has built a strong reputation for innovation and quality, and we're pleased to welcome their content to our Italian offering.
With the addition of bet365, Play'n Go content is now live with all 46 regulated online casino licence holders in the country
