Novibet has expanded its online casino offering in Greece after entering a new content partnership with Octoplay, bringing the supplier’s premium game portfolio to players in the country’s regulated market.
The launch adds Octoplay’s titles to Novibet’s local platform, as the operator continues to enhance its casino proposition through partnerships with licensed content providers.
Greece remains a strategically important market for Novibet, which operates under the Hellenic Gaming Commission’s regulatory framework and has focused on strengthening its casino vertical alongside sportsbook operations.
For Octoplay, the agreement represents another step in its broader European rollout. The supplier has been steadily expanding its presence across regulated jurisdictions, targeting partnerships with established operators in markets where licensing clarity and long-term commercial stability are priorities.
Octoplay Director of Business Development, Ralitsa Georgieva, said: “The current Greek launch with Novibet demonstrates the momentum of our European expansion.”
She added: “Adding Greece to our portfolio of regulated markets reinforces our strategy of rapid growth across Europe, bringing our premium content to new player audiences throughout the continent.”
Novibet Executive Director of Casino, Fotini Matthaiou, said: “Our partnership with Octoplay marks another important step in Novibet’s ongoing commitment to delivering next-generation gaming experiences.”
Matthaiou added: “By integrating Octoplay’s innovative portfolio into our platform, we continue to expand the range of premium content available to our players, combining cutting-edge technology with entertainment value.”
The partnership comes as competition within Greece’s online casino market continues to intensify following the transition to permanent licensing.
Operators have increasingly turned to selective content agreements as a way to differentiate their offerings while remaining fully compliant with local regulations.
Octoplay’s expansion in Greece adds to a growing list of licensed markets secured in a relatively short period.
Since launching less than three years ago, the supplier has established an operational footprint across multiple European jurisdictions, as well as North America and selected Latin American markets.
The company has consistently positioned regulated market entry as a core pillar of its growth strategy.
For Novibet, the integration reflects an ongoing focus on portfolio depth and content diversity, as Greek players continue to show demand for new and locally compliant casino experiences.
In September 2025, Octoplay expanded its partnership with Evoke Group, integrating its content across the 888 and Mr Green brands in the UK and Denmark.
That deal followed earlier collaborations with William Hill, Danske Spil and Midnite as part of Octoplay’s wider European growth strategy.
Octoplay currently holds licences in markets including the UK, Sweden, Malta, Italy, Romania and Greece, alongside recent expansion into Brazil
