Ana Gaming has renewed its partnership with the Campeonato Paulista for the 2026 season.
The operator also ensured the return of the 7k Trophy, one of the company’s brands.
The award recognizes standout players in each match and aims to celebrate performance, commitment and decisive moments on the pitch.
The renewal follows what the group described as a successful debut in 2025 and reinforces Ana Gaming’s strategy of maintaining a visible and active presence within Brazil’s football ecosystem, particularly through performance-based activations rather than shirt or naming rights.
Ana Gaming CEO Marco Túlio Oliveira celebrated the continuation of the partnership, highlighting the symbolic weight of the competition.
“It’s a great source of pride to see 7k once again playing a leading role in this,” he said.
“Being back alongside the São Paulo Football Federation in another edition of such a symbolic championship shows we are on the right path.”
Oliveira added that the company’s involvement goes beyond brand exposure.
“For us at Ana Gaming, it’s more than brand presence. It’s about actively participating in the football ecosystem, valuing the sport and helping create relevant experiences for those who live this passion.”
The company echoed the message in its own statement announcing the official return of the 7k Trophy for the 2026 season.
“It’s a celebration of performance, dedication and the emotion that makes football what it is.”
Betano has also extended its relationship with the championship for the 2026 season, reinforcing how operators continue to prioritize Brazil’s state competitions.
Santos Football Club has recently ended a BR92m deal with 7k
