Following its partnership with Crypto.com and Derivatives North America to launch an event-based prediction markets product in the US, High Roller Technologies will collaborate with Lines.com to “accelerate” customer acquisition and brand awareness for the offering.
Lines.com is currently owned by Spike Up Media, and will leverage its audience, automated infrastructure and conversion performance to support High Roller’s prediction markets rollout in Q1 2026.
“Following our announcement with Crypto.com, we are focused on executing a disciplined go-to-market strategy that prioritizes scale, efficiency and high-quality user acquisition,” High Roller CEO Seth Young said.
“Lines.com brings a powerful combination of audience reach, conversion performance and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the US.”
The partnership will look to introduce High Roller’s prediction markets product to an audience which “already understands implied probability, odds-based decision-making and event-driven trading dynamics.”
Spike Up Media CEO Eric Ames also spoke on the new collaboration, having said, “Prediction markets are a natural extension of the sports media ecosystem our audience already participates in.
“We’ve built our platform around surfacing high-intent users at the exact moment they are seeking actionable insights, and High Roller’s upcoming prediction markets product is a strong fit for that audience.”
Both entities signed a letter of intent to mark the partnership, with Lines.com set to operate as a “key distribution and media partner” for High Roller.
High Roller stated the new partnership with Crypto.com will allow its consumers to trade event contracts across markets such as finance, entertainment and sports through a “legal, engaging and user-friendly platform.”
The event contracts set to be offered on High Roller’s online platform will be offered by Derivatives North America, which is registered under the Commodity Futures Trading Commission as an exchange and clearinghouse while serving as an affiliate of Crypto.com.
Saratoga Casinos made a $1m strategic investment into High Roller Technologies through a private placement of the operator’s common stock at a purchase price of $2.80 per share on January 9
