Highlight Games has signed a long-term partnership with OpenBet that will see the supplier’s portfolio integrated into the latter’s Trading System aggregation network.
The deal focuses on Highlight Games’ virtual sports products, which will be offered alongside live sporting events.
This will enable operators to continuously offer matches for customers to place bets on, whether live events are scheduled or not.
Steven Holmes, Highlight Games CEO, said: “I’m delighted to announce this partnership with OpenBet which represents a significant milestone for Highlight Games.
“Our video virtual sports, which feature real archive footage, are designed to mirror the thrill of live sports betting, making them the perfect complement to an operator’s live offering.
“By integrating our content into OpenBet’s industry-leading platform, we’re enabling operators to deliver always-on, compelling sports experiences to their customers.”
The virtual sports catalogue will feature archive footage from Serie A, La Liga, England’s Premier League, Turkish Süper Lig, ATP Tour Tennis, PDC Darts and MotoGP.
Jason Ayton, OpenBet Chief Business Development Officer, said: “The integration of Highlight Games into our Trading System is a testament to our commitment to providing operators with a highly sophisticated, diverse content aggregation network.
“By adding Highlight’s premium video virtuals, we are further empowering our partners to better bridge the gap between live events with high-quality content.
“This partnership further strengthens Trading System’s position as a premier platform for world-class sports betting entertainment.”
Highlight Games released SoccerBet as its flagship product in several new jurisdictions last year
