BetMGM has been appointed as the official sports betting partner of the St. Louis Blues NHL franchise, featuring prominent signage and branding throughout the Enterprise Center, co-branded social media content and engagement opportunities for Blues fans.
The operator hopes to build upon its existing presence in Missouri through the new collaboration, following the state’s introduction of a regulated online sports betting market on December 1, 2025.
“BetMGM has forged iconic partnerships that celebrate Missouri’s rich sports tradition, and welcoming the St. Louis Blues is an exciting milestone,” BetMGM CRO Matt Prevost said.
“With St. Louis native Jon Hamm as the face of our brand and a legendary franchise like the Blues as our partner, we’re creating unforgettable experiences for fans across the Show-Me State.”
BetMGM originally partnered with Century Casinos in May 2025 to secure an online sports betting license from the Missouri Gaming Commission, as well as the opportunity to build two retail sportsbook facilities within the operator’s commercial properties.
St. Louis Blues Chief Revenue & Marketing Officer Steve Chapman also spoke on the new collaboration, having said, “With their focus on promoting responsible gambling, we couldn’t imagine a partner that would better align with our interests than BetMGM.
“Through this new partnership, BetMGM holds a prominent place in our building and in everything we do to deliver a legendary experience for Blues fans wherever they engage with our brand.”
BetMGM was also named the official sports betting and online casino partner of the Pittsburgh Penguins NHL franchise on November 13, featuring signage and branding in PPG Paints Arena, co-branded social media content, exclusive promotions and hospitality assets for VIP fans.
The operator also stated plans to release official Penguins-themed iGaming products across its platform will be unveiled in the near future.
S Gaming entered the US iGaming market for the first time on January 15 through a new content partnership with BetMGM, bringing a selection of its online slot titles to players across several regulated states
