7777 Gaming targets African expansion with BetFounders alliance

Africa is manifesting as a 2026 focus for 7777 Gaming, as evidenced by the iGaming provider’s new partnership with BetFounders. 

BetFounders is a casino platform powering iGaming operators in more than 10 African countries, and this deal will allow 7777 Gaming to broaden the scope of its distribution on the continent. 

The pair of companies, both founded in 2020, plan to support each other’s African growth strategy with a focus on regional expertise and local player needs. 

7777 Gaming first entered the African market in Spring 2025 with Premier Bet and Partners, but Elena Shaterova, the supplier’s CCO, has confirmed that it is a strategic focus for this year as well.  

She added: “We see strong potential across the continent and a growing demand for high-quality, trustworthy content. By partnering with BetFounders, we are able to expand our reach alongside a team that understands local markets and shares our long-term approach to building sustainable partnerships.” 

For BetFounders itself, the agreement bolsters the gaming content portfolio that it can offer to clients. 

Artur Harutyunyan is the CEO of BetFounders and praised the deal, saying: “Their portfolio combines strong performance with variety and innovation, which is exactly what our operator partners are looking for. This collaboration allows us to offer more engaging content across our network, while continuing to deliver reliable and enjoyable experiences for players in African markets.” 

More than 200 titles – the sum of 7777 Gaming’s portfolio – are included with this integration into the BetFounders ecosystem. 

That number includes slots, instant win games, crash games and the company’s iLottery products. 

Lottery is an important sector for the supplier, which was accepted as an Associate Member of the European Lotteries (EL) Association earlier in January. 

Based on the message coming out of 7777 Gaming, there could be more African-focused integrations to come.