Playzia has announced a new partnership with the UK Tote Group, aiming to bolster its presence within the regulated UK iGaming market.
The agreement will see Playzia’s casino content made available to Tote customers, marking the most recent step in the supplier’s broader growth strategy across regulated jurisdictions.
Under the terms of the partnership, Tote will integrate Playzia’s portfolio of in-house developed games, including established titles such as Billionaire Rhino, The Great Fishing Adventure and Tale of the Red Dragon.
The collaboration also introduces Playzia’s Love Island game series to the platform, beginning with Love Island: Love in a Spin and Love Island: Instant Match.
Additional titles from the series are expected to follow.
The Love Island games form part of a wider branded content strategy for Playzia. The series is being developed under a multi-year licensing agreement with Zoo 55, part of ITV Studios, and will ultimately comprise seven titles inspired by the internationally recognised reality television brand.
The games are designed to combine familiar slot mechanics with branding intended to appeal to a broad UK audience.
Commenting on the new deal, Joe Caetano, Head of Commercials at Playzia, stated: “Partnering with a brand as established as Tote represents a key milestone for Playzia, providing an opportunity to showcase both original IP and branded content to UK players.”
Ian Nicholls, Head of Gaming at Tote, added: “Playzia’s blend of classic slot formats and branded experiences complements our existing offering and enhances player choice.”
Playzia’s Love Island game series is being developed under a three-year licensing agreement with Zoo 55, part of ITV Studios, and will include seven titles in total
