Reevo has announced a new partnership with Betsson Lithuania to expand the company’s reach within Europe’s regulated markets.
Betsson Lithuania will now integrate the supplier's library of third-party content into its casino offering.
Karl Grech, Head of Business Development at Reevo, has celebrated the deal and expressed his enthusiasm for the Lithuanian market, saying: “Lithuania is an exciting market with huge growth potential, and partnering with Betsson is a strong move forward for Reevo.”
Betsson already has a firm presence and reputation in the Baltics, while this partnership will represent Reevo’s first foray into that region.
In Lithuania, the Betsson Group operates under its flagship Betsson brand, though it operates more than 20.
Aurimas Šilys is the Managing Director for the Baltics at Betsson Group and commented: “Our collaboration with Reevo opens so many doors for Betsson Group brands in the Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltic markets.”
Reevo has stated that this is an important step in its expansion into the Baltics, so there may be more market entries to come.
Indeed, in his statement, Grech went on to add: “This collaboration reflects our continued focus on expanding in regulated markets and delivering a content ecosystem that helps operators strengthen their offering and drive long-term engagement.”
Beyond the Baltics, Reevo has been on a busy run of new partnerships both in Europe and further afield – earlier in January, the company partnered with Vincitu to enter the recently revamped Italian iGaming market.
In January, the Lithuanian Gambling Supervisory Authority inspected Betsson regarding potentially unauthorised gambling advertising, but as no violations remained by the end of the inspection, no fine was issued
