EveryMatrix powers FitzBet’s first online launch across the UK and Ireland

Fitzwilliam Sports has partnered with EveryMatrix to bring its mass market product, FitzBet, online for the first time across the UK and Ireland. The move marks a significant shift for the Dublin bookmaker, operated by racehorse owner Paul Byrne, as it transitions from an established telebetting service to a full digital sports and casino offering.

Under the agreement, FitzBet now operates on EveryMatrix’s complete turnkey stack, supported by proprietary player account management, payments, bonusing and affiliate technology. The supplier is also providing full operational assistance through its in-house managed services teams, enabling FitzBet to scale online in a compliant and efficient manner.

EveryMatrix has launched several UK betting and gaming brands in recent months, strengthened by its acquisition of FSB Technology in 2024 and the rollout of its proprietary horse racing product in 2025.

Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK.” 

Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.” 

The partnership follows EveryMatrix’s acquisition of a South Africa licence as the supplier continues expanding its global footprint. The company said multiple online operators are preparing to go live with its technology in the coming months.