Esportes da Sorte to serve as Corinthians master sponsor through 2029

Sport Club Corinthians Paulista has extended its master sponsorship agreement with Esportes da Sorte through 31 December 2029, marking the beginning of a “new long-term cycle” between the parties. 

The new contract includes a higher annual investment tier, estimated at BRL 150m (US$29.2m), as well as performance-based mechanisms which could increase the total value to over BRL 200m depending on previously agreed upon targets. 

Corinthians will maintain responsibility for managing the investment, while the extended sponsorship agreement is set to feature an expanded package of commercial rights, activations and institutional deliverables. 

“Renewing our partnership with Corinthians until 2029 reaffirms our confidence in an institution that, like few others, represents the diversity of Brazil and the passion for football,” Grupo Esportes Gaming Brasil CEO Darwin Filho said. 

“This is a strategic partnership for Esportes da Sorte, strengthening our connection with supporters while expanding brand-building opportunities through experiences, innovation and more comprehensive activations. We continue together with responsibility and a long-term vision.”

The agreement also includes brand visibility across match and training kits, digital and on-site activations, fan experiences, institutional initiatives and support for sporting and social projects. 

Grupo Esportes Gaming Brasil VP Marcela Campos spoke on the extended sponsorship agreement, having said, “This renewal reflects the partnership model we aim to build — one grounded in long-term vision, consistent delivery and mutual value creation.

“Throughout the previous cycle, the partnership contributed to a successful sporting period for the club, including major achievements in both men’s and women’s football. In this new phase, the partnership further establishes itself as a benchmark master sponsorship case in Brazilian football.”

Esportes da Sorte was originally named master sponsor of Corinthians in 2024, and has helped develop initiatives such as matchday activations, hospitality experiences, social media campaigns and on-pitch activities.