Esportes Gaming Brazil

ANJL and IBJR welcome Brazil's tougher ad rules

Brazil's licensed betting industry has welcomed the country's new advertising restrictions.

Esportes da Sorte under investigation over World Cup ad

Brazil’s Finance Ministry is investigating Esportes da Sorte for a World Cup advert aired on SBT.

Esportes da Sorte takes over Times Square during World Cup

The Brazilian operator brought its brand to New York’s iconic Times Square as World Cup excitement continues to build.

Brazil betting tax revenue doubles to $807m from January to April

Licensed operators generated BR4.5bn ($807m) in tax revenue during the first four months of 2026, according to Federal Revenue data.

Did the CPI end too soon? Virginia Fonseca linked to illegal betting investigation

New allegations involving influencer Virginia Fonseca, financial transactions and betting industry ties have renewed scrutiny of gambling advertising.

Bahia court restricts betting advertising at São João festivals

Judge orders new safeguards on gambling promotion during one of Brazil’s largest cultural celebrations.

Esportes da Sorte expands São João footprint across 12 Brazilian cities

Operator deepens cultural marketing strategy through activations across Brazil’s biggest June festivity.

Brazilian operators expand regional marketing

Betting brands are increasingly investing in local cultural events and football communities as competition for consumer attention intensifies in Brazil.

Esportes Gaming Brasil appoints Andréa Curral as Marketing Director

The new appointment comes amid continued investment in sponsorships and brand positioning.

Brazil betting brands roll out Mother’s Day campaigns

Operators and gaming groups across Brazil used Mother’s Day campaigns to reinforce internal culture, emotional branding and audience connection strategies.

Brazil betting ad spend hits $66m for Q1

Study data shows strong growth in consumer interest, but highlights widening gaps in efficiency across operators.

Esportes da Sorte kicks off $2m stadium upgrade

Esportes da Sorte funds LED modernization at Aflitos as betting partnerships reshape Brazilian football infrastructure.

ANJL launches match-fixing educational platform from Sportradar and Esportes Gaming Brasil

The platform was unveiled during a panel held at the BiS SiGMA South America 2026 event and can be utilized by any football club or athlete across the country.

World Cup race heats up as betting brands secure prime TV slots in Brazil

Esportes da Sorte among confirmed sponsors on SBT’s 2026 World Cup advertising inventory.

Esportes da Sorte seals record deal with Náutico

The two-year agreement introduces stadium naming rights and infrastructure upgrades in landmark partnership for the club.

Esportes da Sorte launches new marketing campaign

Esportes da Sorte has announced a new marketing campaign designed to strengthen its association with football culture ahead of what the company describes as a landmark year for the sport in 2026.

Esportes da Sorte and Corinthians host match-fixing integrity workshop with Sportradar

The event aimed to educate players and staff on recognising and reporting potential manipulation approaches.

Grupo Esportes Gaming outlines social and environmental initiatives across Brazil

The operator detailed projects in Olinda, Salvador, Recife and Caicó aimed at income generation, worker support and emissions mitigation.

Esportes da Sorte to serve as Corinthians master sponsor through 2029

The extended master sponsorship agreement runs until 31 December 2029, featuring an expanded package of commercial rights, activations and institutional deliverables.

Brazil: Betting advertising ban in football could cost clubs $163m

A Senate proposal to prohibit betting advertising nationwide could remove hundreds of millions in sponsorship revenue from Brazil’s top-flight clubs.

Brazil: Operators take center stage at Olinda Carnival

Residents in the historic city raise concerns over branding saturation and waste.

EBAC celebrates responsible gambling partnerships with operators in Brazil

The organization also urges players to check that sites use the correct domain URL, indicating that the website is regulated in Brazil.

RubyPlay partners with Esportes da Sorte for Brazil’s regulated market

This deal underscores RubyPlay’s commitment to the LatAm market, also going live with LOTTU and OnaBet.

Artist receives legal notice after satire targeting operator at Carnival in Brazil

A visual artist in Olinda says she was notified by Esportes da Sorte after launching a Carnival-themed manifesto criticizing the company’s advertising presence.

Brazil: Esportes da Sorte takes Carnival nationwide with city-led activations for 2026

The brand is expanding its Carnival strategy with a coordinated national project across major Brazilian cities.

Brazil: Laundering case moved to Federal Police; gambling influencer's brother arrested

In two separate but thematically linked stories, the Federal Court has transferred a money-laundering operation to the Federal Police, while state authorities also pursue influencers accused of an illegal gambling scheme.

SBT and N Sports’ World Cup broadcasts to be sponsored by Esportes da Sorte

The sponsorship includes Esportes da Sorte activations on free-to-air television, the +SBT streaming platform, the N Sports pay-TV channel and on the broadcaster’s digital platforms.

Grupo Esportes Gaming Brasil launches Carnival campaign

The campaign positions the operator within one of Brazil’s most powerful cultural moments.

SBC Summit to Examine Latin America's Biggest Growth Opportunities

All Eyes on Brazil as SBC Summit Rio 2026 Kicks Off Next Week

Using Carnival as strategy: What operators should avoid in Brazil

Global Gaming Insider contributor Hugo Baungartner, Executive Director for Institutional Relations and Partnerships, Esportes Gaming Brasil, discusses cultural sponsorship in a regulated entertainment market.