ComeOn Group, the operator behind the ComeOn! brand, has launched a new television campaign in anticipation of the 2026 World Cup.
This campaign features Emmy-winning actor Jeremy Piven, who previously worked with the brand in 2025. Their 2025 collaboration received a nomination for Sweden’s 100-wattaren award, which recognises marketing effectiveness.
This year's campaign is running simultaneously in Sweden, Denmark and Ontario, marking the company’s largest multi-market brand investment to date.
The 2026 campaign has been refined, with early results showing stronger performance than the previous campaign, particularly in short-term sales potential and brand recall in the markets where it has launched.
The campaign highlights ComeOn!’s sportsbook and online casino offerings.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Last year, our partnership with Jeremy Piven proved to be a strong creative and commercial success. As we head into the world’s biggest football event, we’re scaling that success across multiple markets with our most ambitious campaign yet.
“This isn’t just a return - it’s an evolution. We’ve refined the concept, strengthened the creative and are launching our biggest and most impactful campaign to date.”
Founded in 2008, ComeOn Group operates a portfolio of online gaming brands across multiple regions, including casino and sports betting platforms.
Recently, the ComeOn group entered a multi-year partnership with Kambi to integrate Kambi’s Odds Feed+ solution into its proprietary sportsbook platform.
The deal gives ComeOn access to Kambi's sports and esports odds library, including content developed by Kambi’s esports division, Abios.
ComeOn Group operates in multiple regulated markets, including Denmark, Sweden, Ontario and the Netherlands
