ComeOn has entered a multi-year partnership with Kambi to integrate the company’s Odds Feed+ solution into its proprietary sportsbook platform.
The deal gives ComeOn access to Kambi's sports and esports odds library, including content developed by Kambi’s esports division, Abios.
Odds Feed+ is a managed odds solution that leverages Kambi's global liquidity and AI tools to enhance odds calculation and trading operations.
The platform provides real-time official data and enables operators to customise odds packages to align with market strategies and player preferences.
ComeOn Group operates a portfolio of brands across multiple regulated jurisdictions.
Juergen Reutter, ComeOn Group CEO, said: "By integrating Kambi’s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the leading esports coverage provided by Abios.
"This allows us to double down on our commitment to provide hyper-personalisation and localised player experiences."
Last month, Kambi completed its transition as OLG's sportsbook provider.
January was a mixed month of news for ComeOn Group, following a fine from the Dutch regulator but also a new deal with supplier Big Daddy Gaming.
ComeOn Group operates in multiple regulated markets, including Denmark, Sweden, Ontario, and the
Netherlands
