Flutter Brazil, the ecosystem that brings together Betnacional and Betfair operations in the country, has appointed Diego Buriti as its new Head of Online Media.
Buriti joins the company with more than 15 years of experience in marketing and media, having held strategic roles across major global entertainment and communications groups.
His previous experience includes positions at Globo, Fox (National Geographic), Disney (ESPN and Star+) and Sony Pictures.
In recent years, he has also worked in large-scale iGaming operations, leading communication and media strategies focused on efficiency and sustainable growth.
In addition to his corporate background, Buriti serves as a startup advisor at Anjos do Brasil, connecting enterprise strategy with Brazil’s innovation ecosystem.
According to the company, his arrival forms part of a broader effort to professionalize leadership and elevate digital communication strategy in what it describes as one of the world’s most dynamic betting markets.
"The regulation of iGaming in Brazil is a fundamental step for the maturity and professionalism of the entire sector. I see media not only as an acquisition channel, but as a living ecosystem that must connect technology and responsibility,” says Buriti.
“My commitment is to guarantee an online media strategy that prioritizes transparency, precision of data and, above all, the construction of strong and trustworthy brands for our bettors.”
The executive is expected to focus on balancing brand positioning, performance marketing and user experience, aligning media strategy with the company’s broader commercial objectives.
Flutter Brazil has also recently strengthened its digital team with the appointment of Marcelo de Ciccio as Performance and SEO Lead.
Betnacional recently unveiled a new campaign focusing on how emotional the relationship with Brazilians and football is
