Coral has partnered with production company Buzz 16 to launch 'Call Yourself A Fan?', a new weekly football quiz show.
The programme debuts on Friday, 12 September, with new episodes scheduled to air each week on YouTube.
Presented by TV personality Alex Brooker (known for his work on The Last Leg and Soccer Aid), the show will feature supporters of specific football clubs competing against teams of former players and celebrity fans in a test of football knowledge.
The opening three episodes will include appearances from Rick Edwards, Shaun Wright-Phillips, Asim Chaudhry and Marc Albrighton.
Commenting on the show, Brooker stated: "I'm so excited to be hosting Call Yourself A Fan? It's such a fun show. I've loved playing along during our rehearsals and it's a proper football quiz for football fans. I can't wait to get started and put the knowledge of our celebrities, ex-pros and fans to the test."
Dan Chandley, Coral Senior Brand Manager, added: "Coral is proud to back 'Call Yourself a Fan?' - a football podcast that fuses comedy, entertainment and real football knowledge. Above all, this is a celebration of the people who make the game what it is - the fans."
Finally, Duncan East, Managing Director at Buzz 16, noted: "We are delighted to be partnering with Coral on this exciting new football quiz show. This is a show with the fans, for the fans - and with the hilarious Alex Brooker at the helm, we can't wait to bring audiences that perfect mix of football, quiz and comedy."
Full episodes will be available on YouTube and Spotify for Video, with highlights distributed across social media platforms including Facebook, Instagram and X.
This partnership continues Coral's broader engagement with the world of football. Earlier in 2025, the operator became Birmingham City Football Club's Official UK Betting Partner through a multi-year agreement that includes brand exposure at St Andrew's stadium and fan engagement activities.
Additionally, Coral recently extended its sponsorship of the Qatar Goodwood Festival through 2027, maintaining title sponsorship of 11 races over the five-day horseracing event.