Grupo Esportes Gaming highlighted social, economic and environmental initiatives carried out in several Brazilian cities where the group sponsored festivities during Carnival.
The company structured its Carnival presence around projects designed to support local workers, small businesses and waste management efforts. Global Gaming Insider recently explored where the balance lies between sponsoring Carnival and over-marketing.
In Olinda, the operator supported the Projeto Costura Cidadã, an initiative that trains women in sewing and is responsible for producing a large Carnival banner used during the celebrations.
The company said more than 80 women currently participate in the project, with 15 directly involved in producing the material displayed at the event.
Keuthy dos Santos, vice-president of the institution, said the initiative helps generate income and expand opportunities for women traditionally limited to domestic responsibilities.
The company also reported providing support to informal workers in Olinda.
Licensed street vendors received kits including shirts, coolers, umbrellas and waist bags, while recyclable material collectors were provided with protective equipment and daily bonuses of BR80 ($15) during the event, alongside guidance on waste collection.
The operator added that it implemented carbon emission compensation and structured its post-event logistics around recycling and responsible disposal.
Marcela Campos, Vice-President and CFO of Grupo Esportes Gaming Brasil, said “respecting the particularities and culture of each location, our focus is to be present in these territories, reinforcing support for the community and the social and environmental legacy, consolidating an approach guided by social responsibility and the strengthening of local economies.”
Esportes da Sorte will also feature in the April edition of Global Gaming Insider magazine discussing Carnival as a strategy.
Esportes da Sorte is set to serve as Corinthians Football Club’ main sponsor through 2029
